About Us

Our Mission

In a society that is rapidly evolving with the rise of technology, we are constantly on the go to meet the demands of every hat we wear, often searching for ways to simplify the ways we can meet these demands. Whether you're an employee, an employer, a husband, a wife, a mother—every role we have comes with an array of responsibilities that keeps us occupied to the point it's become far too common to say, "I'll get to it tomorrow,” when it comes to our financial responsibility.

Many of us turn to social media, online articles, and now even AI for financial guidance. But there are too many different answers—some even contradictory to one another—to the question we type in the search bar. We've also found that most people are typing the wrong questions into the search bar. So how can you determine the right question to ask?

That's where we come in.

Catalyst Financial & Insurance Solutions is a passionate team of licensed human professionals on a mission to provide people with the financial literacy that they deserve—to be their catalyst in moving the needle toward their goals, keeping them motivated along the way.

Our vision is to bring confidence and comfort into your relationship with money. We understand that every financial situation is as unique as our fingerprints. In order to find the right questions to ask, and to receive the right answers for you, we begin by getting to know you, your relationship with money, your goals, and ultimately, what matters most to you.

Our Principles

We operate under a fiduciary standard of care, which means that we strive to work in our client's best interest through a duty of loyalty and care, putting their interests above our own. We are required to provide accurate information, conduct financial analyses thoroughly, and execute your financial strategies in a cost-effective and efficient manner.

The nature of our work allows us to be there for our clients during life's most incredible journeys: getting married, having children, retiring, and much more. In these moments, we build relationships with our clients that we treasure for a lifetime. Our clients are our family, and we treat them as such.

Our Story

Catalyst Financial & Insurance Solutions emerges as a beacon of financial expertise, founded by Christina Mendoza and Robert Couse. Together, Mendoza and Couse bring forth an impressive 25 years of collective industry wisdom that has shaped the landscape of their professional journey.

This wealth of experience served as the catalyst for the creation of Catalyst Financial, a firm distinctly rooted in principles of autonomy and a genuine holistic approach to financial solutions.

In an industry often clouded by complexity, Catalyst Financial is a guiding light, providing tailored solutions that address the diverse and unique needs of each client. With a focused dedication, oru team ensures that clients not only receive financial services but also embark on a journey towards comprehensive financial well-being, underpinned by trust, expertise, and a commitment to autonomy.

Meet our team

Christina Mendoza, CLU®

Chief Executive Officer & Co‑Founder

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Robert Couse, CLU®

Senior Vice President & Co‑Founder

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Yiukong "Louie" Lau

Chief Strategic Officer

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Licensing

All financial services representatives must pass comprehensive exams to obtain a license to sell products in your state.

Insurance

Catalyst Financial & Insurance Solutions has individuals licensed to sell insurance products in the following jurisdictions: CA, CT, GA, ID, IL, MI, NC, NY, OR.

Christina Mendoza

CA Life Insurance License: #0L77592

Domicile: CA

Robert Couse

CA Life Insurance License: #0L98150

Domicile: CA

Yiukong "Louie" Lau

CA Life Insurance License: #0K31611

Domicile: CA

Securities

We have individuals registered to offer securities in the following jurisdictions. CA, CT, GA, IL, MI, NY.

FINRA's Brokercheck